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Laura Gatti

Women in Innovation: Overcoming the Gender Gap for a Bright Future

In recent years, the presence of women in the fields of scientific research, life sciences, and startup management has gained attention and recognition. However, despite the vibrant and dynamic innovation landscape, gender equality remains a persistent challenge. Women, with their creativity, intuition, and determination, are gradually gaining ground in sectors historically dominated by men, but it ...

Genni Perlangeli

Digital Platforms and Sustainability: a New Corporate Branding Model

The rise of digital platforms has created new opportunities for companies to interact with consumers and expand their networks. Digitalization has driven significant technological and cultural shifts, with a growing emphasis on corporate identity and sustainability. Platforms have evolved beyond mere technological tools into dynamic ecosystems, enabling businesses to reach diverse customer segments ...

Gianmario Verona

Making Decisions in the Era of Complexity

The fundamental problem we face in a complex environment is our limited capacity to make predictions. Cases in point: At year’s end 2021, who thought that Putin would have the nerve to challenge the West by invading Ukraine just weeks after New Year's? An invasion that sparked an energy crisis that further fueled the upsurge in inflation, the economic demon that was almost forgotten for years. And ...

Bruno Busacca, Maria Carmela Ostillio

Brand and Artificial Intelligence: Two Key Questions to Explore New Frontiers

The continuous development of AI opens up ever-new strategic and managerial horizons for businesses, revealing extraordinary opportunities in terms of efficiency (a goal that seems to be prevalent today) and effectiveness (an area that offers unexplored avenues for analysis and thus requires further investigation). These opportunities are inevitably linked to various risks, stemming not only from ...

Sandro Castaldo

Trusted Sustainability

In recent years, sustainability has become a growing strategic priority for companies. This is the result of increased community and institutional attention to issues related not only to environmental sustainability, but also to diversity, inclusion, and a growing focus on fair and equitable treatment of employees and suppliers within the supply chain. According to the stakeholder view, a company ...

Gianmario Verona

Digital and sustainable decisions for a changing world

We’re living in the digital age and facing challenges linked to sustainability, so to put it another way, this is the century of digital and sustainable decisions. For some time, digital was fundamentally seen as an object, a tool: a smartphone, a tablet, a smart TV. We recognized the pleasure of the game (as Alessandro Baricco deftly describes it in his novel "The Game"), but governments and businesses ...

Mirko Olivieri, Ginevra Testa

Internationalization Strategies of Food Tech Startups: an Empirical Analysis

In recent years, the rapid adoption of digital platforms has transformed the relationship between organizations and markets, creating both new opportunities and challenges, particularly through today's social media-dominated environment. Social media tools not only facilitate interactions between individuals and companies but also promote internationalization, enabling businesses to connect with global ...

Lorenzo Diaferia, Leonardo De Rossi, Gianluca Salviotti

Implementing AI in Business: a Five-Phase Roadmap

We can identify two main approaches to leveraging AI in companies today. The first focuses on products and services, while the second emphasizes processes. In the first approach, AI is used to enhance existing products with new features or to develop entirely new, technology-driven products. In the second, AI acts as a tool for evolving current processes or enabling new processes that were previously ...

Marco Valigi

Geopolitics: an asset for small and medium-sized enterprises

Arguing that geopolitical analysis represents an asset for small and medium-sized enterprises is a counterintuitive assertion. As an initial reaction, it is natural to experience a degree of skepticism. Geopolitics, given its analytical framework, might appear to be a method better suited to complex and articulated organizations, with budgets capable of absorbing without difficulty a function ...

Roei Ganzarski

Navigating technology introduction and integration: three requirements for success

Successful integration of new technologies, whether software or capital-intensive hardware, is paramount for organizational resilience and competitive advantage. However, this process has three requirements to work: adoption of a 'systems of systems' perspective; long-term thinking; and a deeply ingrained culture of critical thinking and innovation. Synergistically incorporating these elements is ...