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The Indiscreet Charm of Data: The Case of Pornhub
The online pornography market is now dominated by large tech corporations that compete for very considerable amounts of business; just think, over 30 percent of all data transferred on the Internet is porn. With the affirmation of new technologies, the platforms in the sector have focused principally on facilitating the sharing of material produced by users, while the ability to collect and analyze ...
The Legacy of Woodstock Is (A)live
Fifty years have passed since the Woodstock Festival, and many things have changed radically in the music market. However, that event left an important legacy, that is still valid today from multiple standpoints.#First of all, it marked the advent of a dual structure of the music business, with a few large companies (“majors”) that manage the most successful music, and many independent labels ...
Online vs Offline Distribution Goes Beyond
The traditional levers of the retail mix are still fundamental for the creation of a bond of trust with the end customer, but must be accompanied by tools and methods that, in the context of the digital economy, have proven to be particularly effective. Methods of purchase increasingly take place based on the active participation of the consumer in the construction and personalization of the service. ...
Sales Assistance in the Automotive Sector
Sales representatives in car dealerships will increasingly need better listening skills to interpret customers' needs and offer high-quality personalized service, overshadowing the technical abilities that have historically been dominant in the automotive sector. The evolution of the skills of sales personnel in the automotive sector is not only fundamental and necessary, but also requires a certain ...
Advanced Analytics: What Key Advantages for Which Companies
The rapid and incessant evolution of markets induces businesses to adopt increasingly advanced technologies to adequately respond to the needs of consumers and thus to remain competitive. Through the elaboration of accurate and increasingly reliable predictions, advanced analytics provides a conspicuous contribution to company decision-making processes, ensuring that managers have the possibility ...
New and Old Market Logics in the Hyperconnected Era
In the current hyperconnected world, the primary sources of value are data and communication, elements that businesses must know how to transform into information and relationships of trust, i.e. into sustainable economic value.#Through the construction of an ecosystem of complementary and interconnected solutions, businesses can generate "network externalities" and "switching costs" able to consolidate ...
The Challenges and Methods of Remote Sales
A survey conducted by SDA Bocconi sheds light on the behavior of sellers during the months of the lockdown and the evolution of remote selling during the pandemic .
The Key Points of the Digital Transformation of Go-to-market
Given the changes that are taking place in the customer journey, due to the advent of digital channels, there is an inevitable transformation in touchpoints, stores, and the functions performed by distribution companies. As a direct consequence, the channel policies of upstream companies must also be radically innovated, rethinking the traditional go-to-market logics. In this context, industrial companies ...
Brand Management between Back to the Future and Interstellar
Today brands are one of the most precious corporate assets that exist, and also an important business tool. The priorities for brand management can be summarized with three I’s: “immersion” in both physical and digital reality; “integration” of channels, devices, platforms, and sources of value; “impact” that is not only economic, but also ethical and social. Those priorities correspond ...
When Images Become a Repository of Data for Businesses
Consumers increasingly use images posted on social media – Instagram in particular – to communicate, express, and share their feelings, emotions and impressions. As a consequence, companies are acting to use this large store of information to more deeply understand the behavior and preferences of individuals in order to orient their marketing, innovation, and communication decisions. A recent ...