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Andrea Beltratti, Alessia Bezzecchi

AI must not only cut costs. It must create revenues

After a 2025 marked by continuous increases in the prices of stocks most exposed to Artificial Intelligence – an enthusiasm that also lifted the valuation of less exposed companies – 2026 began in a very different way. Within a few days, the share prices of firms producing software for services fell by more than 20%, influenced in part by a report from analysts at Citrini Research and by a blog ...

Alberto Macciani, Edoardo Ares Tettamanti

The future marketing skill set: recruiting for talents in the age of AI

As per Marketing is concerned (in its broad definition of the function that builds the commercial and Brand value of the company), there is one key capability that is especially reshaping the profile of professionals more than any technical certification: the ability to understand the social context and to create, within that context, a set of values capable of influencing consumer behavior and ultimately ...

Marc Herlant

Preparing the enterprise for AI: a practical guide for managers

The successful integration of Artificial Intelligence (AI) is a transformative journey that requires strategic foresight, committed leadership, and a human-centric approach. Based on the insights from the preceding report, the following recommendations provide a general roadmap for organizations to navigate the complexities of AI adoption across short, medium, and long-term horizons. These actions ...

Gianmarco Ottaviano

Is AI sovereignty really an illusion?

Caught between the United States and China, many countries are now pursuing “AI sovereignty”: the ability not to depend on foreign powers for a technology destined to permeate the entire economy. But building domestically everything AI requires – from semiconductors to data centers, from cloud infrastructure to the most advanced models – is prohibitively expensive and probably impossible. ...

Magazine article (E&M - 2019/2) Vicari Salvio

Innovation Is Possible, Change Is Necessary

In contemporary competitive scenarios, the intensity of competition has grown tremendously with respect to the past, and innovation is the key to survival. An important part of companies' capacity for long-term success thus depends on knowing how to exploit technological evolution. Technological innovation can be incremental, leading to increasingly refining one's offer to customers in a process of ...

Magazine article (E&M - 2021/2) Dossi Andrea, Pippo Federico

Value Strategies and Cost Deductibility for Intragroup Services

The internationalization of activities is one of the most effective strategies able to generate value for business. Multinational enterprises are able to do so exploiting economies of scale, economies of scope, and geographic diversification, in order to reach the best performance along three key determinants of value: current efficiency, risk management, and innovation and learning. The intersection ...

Magazine article (E&M - 2021/3) Perretti Fabrizio

Americanism and Managerial Models

From the postwar period to today, Europe has always looked with admiration and envy to the greatness of America, thinking that the gap with the United States could be closed by creating an economic union or importing managerial models that are often containers of ideology more than organizational techniques. However, it is not sufficient to increase the size of markets or uncritically import some ...

Magazine article (E&M - 2020/2) Caporarello Leonardo

Negotiation: How Important is Cultural Background?

An activity present in every human community and society, but carried out following norms, methods, and behavior that can be very different depending on different cultural backgrounds: this is how we could describe negotiation in an intercultural perspective. In a world of globalized business, in which organizations and professionals increasingly find themselves interacting with colleagues and ...

Magazine article (E&M - 2020/2) Brechbühl Hans, Abbatemarco Nico

The Hidden Challenge of Digital Transformation

Digital transformation has brought many challenges to enterprises in the last ten years. The consumerization of information technology has produced a shift from traditional legacy user interfaces and software to the need for consumer-grade, user-friendly interfaces and experiences at work. The proliferation of mobile technologies and the internet of things has expanded boundaries far beyond the physical ...

Magazine article (E&M - 2021/2) Perretti Fabrizio

2021: An Artificial Intelligence Odyssey

Sensors, algorithms, and the capacity to store and analyze data: these are the three characteristics of the reality in which we are immersed. In this context, dominated by AI, businesses and organizations – in a broad sense – are exploring and using the many advantages and benefits that these tools offer: from the more accurate estimation of the demand for some goods or services (from transport ...