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Rethinking management education in the age of artificial intelligence
Since the emergence of the first business schools in the 20th century, management education has evolved in response to economic, technological, and social transformations, helping to redefine organizational models and leadership practices in contemporary capitalism. The intensifying impact of digital technologies, and the advent of artificial intelligence in particular (Dagnino and Tirabeni, 2025), ...
Trust, the hidden architecture of the economy
In an era marked by growing geopolitical instability, accelerated technological transformation, and economic volatility, it is not surprising that the word “trust” was one of the most discussed terms of 2025. When Italy’s most authoritative encyclopedia—Treccani—named it Word of the Year, the choice was less symbolic than it might have seemed. Indeed, today trust is one of the most telling ...
Preparing the enterprise for AI: a practical guide for managers
The successful integration of Artificial Intelligence (AI) is a transformative journey that requires strategic foresight, committed leadership, and a human-centric approach. Based on the insights from the preceding report, the following recommendations provide a general roadmap for organizations to navigate the complexities of AI adoption across short, medium, and long-term horizons. These actions ...
Demand creation: how to turn latent needs into attractive markets
In today’s world, which is often dominated by mature markets, one of the most fascinating themes in contemporary marketing is demand creation. Traditional marketing strategies have long focused on identifying and capturing existing demand: a need was identified, a product or service was developed to meet it and, finally, communicated to consumers through targeted campaigns designed to win them over. ...
From the platform economy to the ecosystem economy: how AI is rewriting global competition
Amazon, Alibaba, Apple and Google are the champions of the platform economy. But a new frontier is emerging: the ecosystem economy. Unlike a platform, which has a clearly defined center and a dominant player that controls the rules of the game, an ecosystem is a networked set of relationships in which multiple companies, organizations and communities collaborate. There is no longer a single infrastructure ...