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Innovation Is Possible, Change Is Necessary
In contemporary competitive scenarios, the intensity of competition has grown tremendously with respect to the past, and innovation is the key to survival. An important part of companies' capacity for long-term success thus depends on knowing how to exploit technological evolution. Technological innovation can be incremental, leading to increasingly refining one's offer to customers in a process of ...
When Innovations are Fake
Innovators and startups have two tests to pass: the first is on illusions , that is, the ability to convince others that the future they envision is possible, and the second regards reality , i.e. when you realize if the future as imagined has actually come to be. The case of Theranos, a startup founded in 2003 by the 19-year old Elizabeth Holmes, shows how these two phases are indispensable to have ...
Five Key Steps to Improve Management of Innovation
There are many organizations that must focus on innovation to survive and prosper. Innovation is not just one thing: organizations therefore need to develop specific innovation strategies based on their current situation and where they want to be in the future. Not only does a conceptual and logical link exist between a somewhat abstract concept of "innovation strategy" and the more concrete innovation ...
How and Why to Defend our Coolness
“Cool” and “coolness” are by definition evasive and liquid concepts. They change as a function of time, geography, aesthetic canons, and transnational or global subcultures. All of these elements tend to give the perception of what is cool an apparently unpredictable dynamism, and thus for decades now have been the subject of specialist analysis aimed at explaining the fundamental components ...
Another Weapon for Businesses: Imitation Market Strategies
Although innovative strategies are able to offer greater potential profits, they also bring a greater risk of failure. From the standpoint of balancing opportunity and risks, innovation and imitation should thus not be seen as alternatives, but as complementary. The digital paradigm has made innovation, but also imitation, easier. Among the second mover vantages not to be underestimated today, we ...
Facing the New Normal: Skills, Resources, and Leadership
While the importance of small and medium-sized enterprises in the Italian industrial system is well-documented by statistical data that easily generates agreement between scholars and practitioners, a broad and unresolved debate regards the elements of excellence, factors of vulnerability, and conditions of development of that type of economic actor. The ability to adapt, proactiveness, flexibility, ...