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Stefano Basaglia

When a Joke Becomes Discrimination

Last February, the Court of Cassation[1] rejected the appeal by the pasta company Pastificio Rana of a judgment issued by the Venice Court of Appeals[2]. The Court reaffirmed the conviction against the company for harassing conduct towards a manager who had been fired (the conduct is said to have occurred during 2001 and 2007, the year of the dismissal). Among the elements of this conduct, was that ...

Magazine article (E&M - 2019/2) Saviozzi Francesco A.

Digital Transformation: Step-by-step Strategy

To successfully tackle digital transformation, whatever sector they are in, companies cannot limit themselves to taking a few targeted actions, but must rethink the pillars of their business strategy in a context that is (and will be) increasingly digital. To that end, the traditional model of the strategic process must be integrated sector by sector, company by company, with an analysis of the external ...

Magazine article (E&M - 2019/2) Rinaldi Francesca Romana, Rizzi Francesca

Fashion Startups: A Rulebook for Success

The growth of startups in the fashion industry in Italy has accelerated in the last five years, as evident from the increase in the number of initiatives, events, contests, and incubators dedicated to the sector. In a mature sector such as fashion, startups are in fact taking on a key role, by virtue of the considerable added and differential value that they can bring. Based on a number of interviews ...

Magazine article (E&M - 2019/2) Vicari Salvio

Innovation Is Possible, Change Is Necessary

In contemporary competitive scenarios, the intensity of competition has grown tremendously with respect to the past, and innovation is the key to survival. An important part of companies' capacity for long-term success thus depends on knowing how to exploit technological evolution. Technological innovation can be incremental, leading to increasingly refining one's offer to customers in a process of ...

Magazine article (E&M - 2019/2) Prandelli Emanuela, Verona Gianmario

The 5 Rules of Online Business

In the era of so-called "digital transformation", the pervasiveness of the Web and the advent of new technologies are shaping a competitive landscape in which disruption is a daily occurrence, and innovation is the focus. On the Web, and thanks to the Web, the rules of competition are changing. On the one hand, spaces are opening on the market that favor the birth of new categories of operators. On ...

Magazine article (E&M - 2019/3) Elia Marco

Non-Standard Employment Seeking Representation

The question of representation for non-standard labor has been a subject of debate for a long time among labor sociologists, researchers into industrial relations, and labor lawyers. To understand this in greater detail, we need to examine it within the more general crisis of trade unionism. The last few decades have also seen a change in the employment structure and the professional composition of ...

Magazine article (E&M - 2019/3) Saviolo Stefania, Pedersoli Paolo

Signature Experience: People at the Center

The ability to support organic growth through the development of value associated with the client is now considered a critical factor for success in almost all sectors. For all brands that have a strong narrative, and that always need to be relevant for constantly moving customers, designing a customer experience has by now become a mandatory strategy. The creation of a unique, relevant, and valuable ...

Magazine article (E&M - 2019/4) Perretti Fabrizio

When Innovations are Fake

Innovators and startups have two tests to pass: the first is on illusions , that is, the ability to convince others that the future they envision is possible, and the second regards reality , i.e. when you realize if the future as imagined has actually come to be. The case of Theranos, a startup founded in 2003 by the 19-year old Elizabeth Holmes, shows how these two phases are indispensable to have ...

Magazine article (E&M - 2019/2) Amatori Franco

The Long Autumn in Italy’s History

In the 1970s, Italy lived through an unprecedented cycle of labor conflict, that started with the Fiat strike in September 1969, and ended with the “March of 40,000” in Turin in October 1980.#The dynamics of industrial relations in Italy had previously seen moments of particularly strong conflict which had been followed by a retreat of the unions: the occupation of the Red Biennial (1919-1920), ...

Magazine article (E&M - 2019/2) Visconti Luca M.

The Long March from Stonewall to an LGBTQ+ Market

The Italian LGBTQ+ market, that can be estimated at around 93 billion euros per year already in 2016, is characterized by poor research and a small number of active companies. By examining the intersection between the high/low specificity of needs of LGBTQ+ consumers (situations in which orientation/gender identity act respectively as a strong/weak driver of purchasing) and their adaptive/proactive ...