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Luxury Experience as a Modus Vivendi

On April 11, 2020, upon reopening in China after the first Covid-era lockdown, the Hermès Taikoo Hui store in Guangzhou generated $ 2.7 million in sales in a single day. This result was largely due to the sale of rare items, among which, in particular, a diamond-studded Himalayan Birkin bag.[1] This news is highly emblematic in representing the transformations, new configurations, and at the same ...