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Magazine article (E&M - 2026/2) Castaldo Sandro

Trust, the Hidden Architecture of the Economy

In markets marked by uncertainty, volatility, and digital transformation, trust can reduce the perception of risk, support consumer and investment decisions, and strengthen relationships with customers and stakeholders. But trust is a fragile resource: It stems from reputation, it is reinforced through consistent behavior, and it can deteriorate rapidly when promises are not backed by action. Therefore, ...