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Communication Trends and Strategies: Crisis Management on Social Media
The ubiquitous use of social media is forcing organizations to develop dialogic and interactive crisis communication strategies capable of dealing with increasingly systemic and frequent crises. Crisis communication must not only provide information, but also address the emotional needs of the audience, helping to effectively manage fears, concerns and negative emotions. The value of working with ...
Non-Financial Disclosure to Enhance Sustainable Practices
The attention to sustainability and the application of ESG criteria to the business model have by now become a necessary but not sufficient precondition for businesses. We are seeing a radical change in the view of these issues, thanks also to the attention of supranational organizations and public opinion being increasingly focused on businesses’ impact on society and the internal and external ...