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Beyond Victory: Fan Engagement Between Identity and Community
On May 15, 2020, during the initial phase of the COVID-19 pandemic, the Bundesliga, one of the major European football leagues, officially resumed play with new protocols, new rules, and, above all, empty stadiums. Following the Bundesliga, with different methods and timelines, all major sports leagues worldwide decided to restart initially without spectators and then gradually reopened to reach 100 ...
A Model of Sports Between Olympic Spirit and (Hyper) Professionalism
Sport represents a complex and varied set of meanings and values: it is a game, competition, show, but also respect for diversity, inclusion, and culture in the broadest sense of the term. These characteristics concern sports in its professional sense, where they are differentiated according to different cultural and social models, whose differences, especially in the field of football, are evident, ...
Athletes and Careers: The Game Is Played Off the Field Too
The athlete is the protagonist of all aspects of a sports discipline - competitive, social, and economic. However, an athlete's career is built on acquiring skills that accompany them in their professional pathway. Post-career planning should be established from the early stages of their sports journey.
An (In)Tangible Legacy: What Remains of Sporting Events
In recent years, the sports sector, consisting of various interconnected actors, has been characterized by multiple trends that have contributed to its evolution. Among the most significant dynamics, one cannot overlook the growth of sports events, which serve as the link between sports organizations, athletes, fans, event organizers, and other stakeholders, such as broadcasters, media, and sponsors ...
Why Sports Facilities Are a Winning Business (for Everyone)
Modern stadiums and arenas are no longer just places of play; they are also spaces that catalyze economic growth and social change within their communities. In a context where the demand for sports and entertainment is constantly increasing and evolving, the convergence between business and facility development has become more evident than ever. According to PwC's Sports Outlook 2023 report, it is ...