Search
Applied filters:
Refine search
- Keyword
- artificial intelligence (1)
- bibliometric analysis (1)
- communication (1)
- digitalization (1)
- strategy (1)
- Subject
- ICT (1)
- Content type
- Journal article (2)
- Language
- English (1)
Communication Trends and Strategies: Crisis Management on Social Media
The ubiquitous use of social media is forcing organizations to develop dialogic and interactive crisis communication strategies capable of dealing with increasingly systemic and frequent crises. Crisis communication must not only provide information, but also address the emotional needs of the audience, helping to effectively manage fears, concerns and negative emotions. The value of working with ...
Possible Metaverses: Archetypes and Use Cases to Go Beyond the Hype
The concept of the metaverse has undergone a sudden shift in perception, moving from being considered the new Internet[1] to being seen today as just another technological bubble.[2] Regardless of the inevitable enthusiasm that surrounds digital innovations, how can we interpret what is happening? What is the actual value of the metaverse? To answer these questions, it is necessary to clarify what ...