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Analyzing the Concept of Loyalty: A Four-Dimensional Relationship with the Brand
Customer loyalty is a broad, multidimensional concept that encompasses behaviors and attitudes that favor a certain brand, retailer, or player over the competition (Castaldo, 2024; Belli et al., 2022; Watson et al., 2015). It follows then that to fully grasp the nature of customer loyalty, we need to analyze both behavioral dimensions, such as repeat purchases, and attitudinal dimensions, which include ...
Employee Engagement and Turnover. The Strategic Role of Corporate Welfare
Introduction Recent global events such as pandemics, climate disasters, and geopolitical tensions call attention to the need to invest in human capital to ensure strategic sustainability in times of crisis (Kuckertz et al., 2020). An organization's ability to cope with difficulties and recover successfully depends largely on the essential contribution of employees who provide their skills, knowledge, ...