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Going Beyond Discounts: Loyalty Trends in Italian Retail
In an economic scenario characterized by high levels of volatility and complexity, the consolidation of customer relationships is the only viable strategy for retailers to meet new challenges in business and operational processes and to fortify their role as a point of reference for consumers. In this context, the brand becomes a tool for minimizing uncertainty, especially in the grocery sector, where ...
Short- and Long-Term Metrics: Key Loyalty Indicators That Truly Matter
From a managerial perspective, the issue of loyalty is a critical one for improving business performance (McManus and Guilding, 2008). However, loyalty, as a multidimensional construct that includes attitudes, intentions, and behaviors, is not always easy to measure (Belli et al., 2022). In an attempt to do so, companies refer to parameters such as customer value, purchase frequency, retention, penetration, ...
Engagement, Personalization, and Measurement: How AI Is Redefining Customer Loyalty in Retail
For contemporary retail, operating in a context of structural fragility, this is a must. Loyalty can no longer be classified as a natural outcome of the funnel, or simply the result of this or that promotional or technological lever. Loyalty instead is turning into a trust-based platform, with artificial intelligence providing the cognitive infrastructure that enables companies to orchestrate personalization, ...
The Changing Roles of Salespeople and Managers in Fashion Retail
The role of sales associates and store managers in the fashion and design industry continues to evolve. To cultivate lasting relationships with customers, retail professionals today must possess strong storytelling and advisory skills, as well as a keen entrepreneurial mindset. Additionally, sustainability training is recognized as essential to strengthen the value proposition offered to customers ...