Search
Applied filters:
Found documents:
1
Magazine article
(E&M - 2026/2)
Cantù Chiara, Gambetti Rossella, Sebastiani Roberta, Tunisini Annalisa
The Evolution of Marketing in Renato Fiocca’s Scholarship and Thought
From industrial marketing to integrated communication, from B2B2C relationships to humanistic management, Renato Fiocca’s contributions have accompanied the evolution of marketing as a discipline focused on value creation. This article traces some key milestones in his scholarly work over time, accentuating his ability to combine theoretical rigor, managerial insight, and a forward-looking understanding ...