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Magazine article
(E&M - 2026/3)
Torrani Elisa, Grando Alberto, Ertl Timo, Engelhardt Laura
Generative AI in Corporate Strategy: A Task-Level Analysis from a Siemens Case Study
While Generative Artificial Intelligence (GenAI) is widely adopted across several business functions, its role in corporate strategy remains underexplored. Strategic work is forward-looking, context-dependent, and heavily reliant on human judgment. This raises questions about whether and how GenAI can effectively support related tasks. Accordingly, in collaboration with a strategy team at Siemens, ...