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Creating Value with AI: Post-Digital Business Strategies
Despite the optimism and the rush to create increasingly powerful AI models, the overall benefits of artificial intelligence remain unclear outside of large tech companies. In many realities, the tangible effects are not evident, despite the wide accessibility of available solutions. This is because, as a general-purpose technology, AI takes time to manifest its full transformative potential. In this ...
Here Is the Pen, ChatGPT! Generative AI Put to the Test with Text
While in recent years Artificial Intelligence (AI) has proven to be capable of attracting the enthusiasm of companies, investors, and the general public, this power has accelerated even further in recent months. The symbolic date is November 30, 2022, the day when OpenAI released ChatGPT, marking the entry of the general public into what has been called the era of "Generative AI." The impact produced ...
Business Marketing in the Era of Generative AI
Between feared risks and hoped-for opportunities, the applications of GAI are rapidly impacting management disciplines, particularly Business Marketing. Human interaction is still very much present in this field, which on the one hand, limits potentially more threatening aspects, and on the other, allows for the optimal exploitation of the advantages of new technologies.