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Magazine article
(E&M - 2023/1)
Gatto Luca
The Export Manager: A Strategic Profession for Growth
The context in which Italian SMEs act is increasingly complex. The Covid-19 pandemic, digitalization, the Russia-Ukraine conflict with the related impact on energy prices, inflation and the geopolitical scenario have made the competitive area tougher, a place where hyper-competition pushes companies to positioning that is more costly even though it has greater value. In this context, the Export Manager ...