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The Export Manager: A Strategic Profession for Growth
The context in which Italian SMEs act is increasingly complex. The Covid-19 pandemic, digitalization, the Russia-Ukraine conflict with the related impact on energy prices, inflation and the geopolitical scenario have made the competitive area tougher, a place where hyper-competition pushes companies to positioning that is more costly even though it has greater value. In this context, the Export Manager ...
Designing Omnichannel Loyalty Campaigns: How Retailers Create Value Through Data and Engagement
The growing complexity of retail is redefining the role of loyalty programs (LPs), which can no longer be treated as isolated promotional initiatives. Due to the proliferation of digital touchpoints and rising customer expectations, campaigns are evolving into integrated systems capable of generating commercial, relational, and informational value. In this article, based on empirical research by The ...