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Magazine article
(E&M - 2026/3)
Benvenuto Marco, de Cosmo Lucrezia Maria, Piper Luigi, Masé Stefania
The Role of Individualism and Collectivism: Effective Vaccination Messaging for Future Pandemics
This research explores how individualistic or collectivistic cultural orientations can inform effective messages encouraging vaccination intention in future pandemic crises. Study 1 tested a moderated mediation model linking individualism/collectivism, vaccination attitude, and vaccination intention, with age and past pandemic experience as moderators. Study 2 assessed two messages designed to evoke ...