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Magazine article
(E&M - 2024/4)
Testa Ginevra
Communication Trends and Strategies: Crisis Management on Social Media
The ubiquitous use of social media is forcing organizations to develop dialogic and interactive crisis communication strategies capable of dealing with increasingly systemic and frequent crises. Crisis communication must not only provide information, but also address the emotional needs of the audience, helping to effectively manage fears, concerns and negative emotions. The value of working with ...