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Internet of Beings. AI and Hyper Data Revolutionize Healthcare
The use of telemedicine dates back to at least as early as the inception of the Internet (Hjelm, 2017). In the same year that Vincent Cerf and Robert Kahn proposed using the Internet Protocol for internal Pentagon communication, astronauts donned spacesuits equipped to continuously monitor their vital signs, sending data back to Houston and streaming it live to a global audience during the Moon landing. ...
From Theory to Practice: Critical Factors in AI Implementation
By investigating major trends in the literature on artificial intelligence, this article provides an up-to-date, structured overview of AI applications in the business context. In particular, it explores the most influential factors in AI implementation, divided into five main areas: drivers for adoption, skills needed for implementation, risks and challenges, key business processes where AI is applied, ...
Creating Value with AI: Post-Digital Business Strategies
Despite the optimism and the rush to create increasingly powerful AI models, the overall benefits of artificial intelligence remain unclear outside of large tech companies. In many realities, the tangible effects are not evident, despite the wide accessibility of available solutions. This is because, as a general-purpose technology, AI takes time to manifest its full transformative potential. In this ...
Here Is the Pen, ChatGPT! Generative AI Put to the Test with Text
While in recent years Artificial Intelligence (AI) has proven to be capable of attracting the enthusiasm of companies, investors, and the general public, this power has accelerated even further in recent months. The symbolic date is November 30, 2022, the day when OpenAI released ChatGPT, marking the entry of the general public into what has been called the era of "Generative AI." The impact produced ...
Cybersecurity and Companies: If the Worst Virus is the Mentality
Today, one of the main weaknesses of the digital mirror is represented by cyber risks, which are defined as risks involving the loss of confidentiality, integrity, or availability of information, data, or information systems,[1] and which can generate potential negative impacts on organizations[2] (e.g., disrupting their daily operations). Every day, the number of individuals and organizations affected ...
Looking Closely Through the Digital Mirror
Among the examples that have appeared recently, but are not necessarily all equally promising as we will see later, we can consider the world of virtual simulations ranging from the medical field for learning and practicing the use of robotic equipment to virtual tours of physical spaces, offering users a realistic and engaging experience of the physical space, or even digital art that can be created ...
Going Beyond Discounts: Loyalty Trends in Italian Retail
In an economic scenario characterized by high levels of volatility and complexity, the consolidation of customer relationships is the only viable strategy for retailers to meet new challenges in business and operational processes and to fortify their role as a point of reference for consumers. In this context, the brand becomes a tool for minimizing uncertainty, especially in the grocery sector, where ...
Replace, Add, Augment: A Possible Classification Framework for AI Marketing
Introduction The development of artificial intelligence, and in particular generative AI (GenAI), has turbocharged the transformation of marketing processes. But what exactly is GenAI? Let’s start by defining AI. The most common view in the literature describes it as the set of technologies, algorithms, and models (that is, machines broadly defined) designed to emulate human functions such as learning, ...
Business Marketing in the Era of Generative AI
Between feared risks and hoped-for opportunities, the applications of GAI are rapidly impacting management disciplines, particularly Business Marketing. Human interaction is still very much present in this field, which on the one hand, limits potentially more threatening aspects, and on the other, allows for the optimal exploitation of the advantages of new technologies.
Signature Experience: An Augmented Customer Journey
Since 2018, in collaboration with JAKALA and other partners, SDA Bocconi has been researching the topic of customer experience, analyzing over the years the context in which it takes shape.[1] The "signature experience," a definition first introduced by our research, is the unique and personalized approach that every company should take to design all customer touch points (human, physical and digital). ...