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Magazine article
(E&M - 2019/2)
Prandelli Emanuela, Verona Gianmario
The 5 Rules of Online Business
In the era of so-called "digital transformation", the pervasiveness of the Web and the advent of new technologies are shaping a competitive landscape in which disruption is a daily occurrence, and innovation is the focus. On the Web, and thanks to the Web, the rules of competition are changing. On the one hand, spaces are opening on the market that favor the birth of new categories of operators. On ...