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Magazine article
(E&M - 2021/3)
Arbore Alessandro, Mandelli Andreina
New and Old Market Logics in the Hyperconnected Era
In the current hyperconnected world, the primary sources of value are data and communication, elements that businesses must know how to transform into information and relationships of trust, i.e. into sustainable economic value.#Through the construction of an ecosystem of complementary and interconnected solutions, businesses can generate "network externalities" and "switching costs" able to consolidate ...