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Magazine article (E&M - 2021/3) Castellini Curiel Gaetano, Iacobucci Flaminia

The Rise, Fall, and Rebirth of Soft Power

Throughout the 20th century, the United States adopted strong, targeted soft power policies (from art to music, from theater to literature), used to enhance and promote its cultural model. The Cold War years are considered those of the "golden age of American cultural diplomacy," when shows, exhibitions, literary journals, etc. were used to enhance and promote different values in contrast to those ...

Magazine article (E&M - 2021/3) Castagnoli Adriana

Pressures and Tensions in Transatlantic Relations

Between 2004 and 2012, the United States and the European Union were each other's most important trading and investment partners; with annual trade of over 4 billion dollars, they generated 50% of the world's GDP and a third of global trade flows. Moreover, with the return to the White House of an Atlanticist president like Joe Biden, Washington has come back to the center of the climate agenda, re-entering ...

Magazine article (E&M - 2021/3) Ghiretti Francesca

The Birth and Evolution of the Chinese Question

China is the player that has undermined US world hegemony the most, challenging not only the international system that came into being after 1945, but also its founding values and their universal character.#In recent years, technology supply chains, and primarily semiconductors, have been at the center of competition between the United States and China. The geopolitical nature of the technological ...

Magazine article (E&M - 2021/3) Colangelo Giuseppe

Digital platforms: an (almost) all-out battle

For several years now, Big Tech companies have been held responsible for almost every evil of modern society: the spread of fake news, hate speech and terrorist content; the publishing crisis and the threat to Western democracies; product counterfeiting and tax avoidance. Contrasting with the legislative hyperactivity of Australia, UK, and Europe with regard to Big-Tech companies is the relative inactivity ...

Magazine article (E&M - 2021/3) Marafioti Elisabetta

The New Overseas Route for Italian Fashion

Although the health emergency has caused a strong drop in exports and interruptions in the supply chain, the strong acceleration of the process of digitalization has allowed for reducing the centrality of distribution channels in the American market, historically the largest barrier for Italian fashion companies interested in approaching the United States.#The principal threat to Italian leadership ...

Magazine article (E&M - 2020/1) Amatori Franco

Searching for European Capitalism

Contractual cooperation, family management of businesses, the entrepreneurial state and the presence of a labor movement with a leading role in political and social life; these are the four pillars of European capitalism, the common denominators of certain importance. However, after the mid-20th Century, they were overwhelmed by three waves: the Americanization resulting from the Marshall Plan, the ...

Magazine article (E&M - 2020/1) Reviglio Edoardo

The Virtues of the Social Market Economy

At the end of the Second World War, the attempts by the United States to export its model of capitalism to Europe ran up against the economic and social structures present in the countries of the Old Continent. However, following the crisis of the 1970s and the start of the process of privatization, a deep Americanization of European capitalism began, initially led by merchant banks and consulting ...

Magazine article (E&M - 2019/4) Caporarello Leonardo

Negotiating Styles: the Impact of Culture

In today's world, negotiations increasingly involve people belonging to different cultures, and individuals belonging to different cultures tend to have different negotiating styles. These differences cannot be ignored, given that they can have a significant impact on the outcome of transactions, agreements, and collaboration. In a soon to be published study by Leonardo Caporarello, a comparison is ...