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Magazine article
(E&M - 2021/3)
Castellini Curiel Gaetano, Iacobucci Flaminia
The Rise, Fall, and Rebirth of Soft Power
Throughout the 20th century, the United States adopted strong, targeted soft power policies (from art to music, from theater to literature), used to enhance and promote its cultural model. The Cold War years are considered those of the "golden age of American cultural diplomacy," when shows, exhibitions, literary journals, etc. were used to enhance and promote different values in contrast to those ...