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Magazine article
(E&M - 2020/2)
Costabile Michele, Mazzù Marco Francesco
The Supply and Demand of Uniqueness
The need for differentiation and distinction, that in its extreme version reaches what is known as the “need for uniqueness,”[1] has a well-known psychobiological origin, and in that sense can be considered a natural necessity of the human race. However, there is no question that the basic need to feel or appear different, to distinguish oneself, has emerged with increasing intensity in ...