Go to Main Content Go to Bottom

Search

Found documents: 2
Magazine article (E&M - 2019/2) Rinaldi Francesca Romana, Rizzi Francesca

Fashion Startups: A Rulebook for Success

The growth of startups in the fashion industry in Italy has accelerated in the last five years, as evident from the increase in the number of initiatives, events, contests, and incubators dedicated to the sector. In a mature sector such as fashion, startups are in fact taking on a key role, by virtue of the considerable added and differential value that they can bring. Based on a number of interviews ...

Magazine article (E&M - 2019/4) Perretti Fabrizio

When Innovations are Fake

Innovators and startups have two tests to pass: the first is on illusions , that is, the ability to convince others that the future they envision is possible, and the second regards reality , i.e. when you realize if the future as imagined has actually come to be. The case of Theranos, a startup founded in 2003 by the 19-year old Elizabeth Holmes, shows how these two phases are indispensable to have ...