Search
Applied filters:
Refine search
- Knowledge area
- Marketing & sales (4)
- Content type
- Infographic (2)
- Journal article (1)
- Language
- English (2)
Sales Assistance in the Automotive Sector
Sales representatives in car dealerships will increasingly need better listening skills to interpret customers' needs and offer high-quality personalized service, overshadowing the technical abilities that have historically been dominant in the automotive sector. The evolution of the skills of sales personnel in the automotive sector is not only fundamental and necessary, but also requires a certain ...
The Challenges and Methods of Remote Sales
A survey conducted by SDA Bocconi sheds light on the behavior of sellers during the months of the lockdown and the evolution of remote selling during the pandemic .
Ten Areas of Action to Redesign the Sales Function
The Covid-19 era has imposed deep transformations on sales organizations, and above all, required them to answer the question of how to manage the recovery in a new normal . A study by the Commercial Excellence Lab at SDA Bocconi has identified the ten areas of action for sales organizations in the post-pandemic future: process redesign, data-driven approach, new customer segmentations, redefinition ...
Selling More and Better with Digital Resources
The digital revolution has affected all aspects of business life in recent years. Sales functions are among those affected by these deep changes, and companies have found themselves facing new challenges linked to different phases of their activities. Given the scope of the changes underway, the Commercial Excellence Lab of SDA Bocconi School of Management decided to conduct a study to understand ...