Search
Applied filters:
Sales Assistance in the Automotive Sector
Sales representatives in car dealerships will increasingly need better listening skills to interpret customers' needs and offer high-quality personalized service, overshadowing the technical abilities that have historically been dominant in the automotive sector. The evolution of the skills of sales personnel in the automotive sector is not only fundamental and necessary, but also requires a certain ...
Selling More and Better with Digital Resources
The digital revolution has affected all aspects of business life in recent years. Sales functions are among those affected by these deep changes, and companies have found themselves facing new challenges linked to different phases of their activities. Given the scope of the changes underway, the Commercial Excellence Lab of SDA Bocconi School of Management decided to conduct a study to understand ...