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Magazine article (E&M - 2021/1) Trinca Colonel Renata, Zamagni Claudio

Sales Assistance in the Automotive Sector

Sales representatives in car dealerships will increasingly need better listening skills to interpret customers' needs and offer high-quality personalized service, overshadowing the technical abilities that have historically been dominant in the automotive sector. The evolution of the skills of sales personnel in the automotive sector is not only fundamental and necessary, but also requires a certain ...