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Magazine article
(E&M - 2020/1)
Fontana Andrea, Cino Vittorio
Businesses Can No Longer Remain Neutral
In the new global scenario, functions and roles that were once the exclusive province of governments now come under the responsibility of businesses. Businesses must develop the ability to operate in increasingly broad contexts through a sort of corporate foreign policy, based on two elements: a reading of social and geopolitical issues, and forward-thinking corporate diplomacy with respect to issues ...