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Magazine article
(E&M - 2020/2)
Carotti Fabrizio
From the Newspaper to the Newsbrand: The View of Managers
Audipress represents the official, objective, and impartial survey on the reading of daily and periodic press in Italy. It provides data on reading, together with socio-demographic information on the readers for the main Italian journalistic publications (54 newspapers and daily supplements - that represent almost the entirety of what is sold by newsstands in this segment - and 50 periodicals).[1] ...