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Five Key Steps to Improve Management of Innovation
There are many organizations that must focus on innovation to survive and prosper. Innovation is not just one thing: organizations therefore need to develop specific innovation strategies based on their current situation and where they want to be in the future. Not only does a conceptual and logical link exist between a somewhat abstract concept of "innovation strategy" and the more concrete innovation ...
Another Weapon for Businesses: Imitation Market Strategies
Although innovative strategies are able to offer greater potential profits, they also bring a greater risk of failure. From the standpoint of balancing opportunity and risks, innovation and imitation should thus not be seen as alternatives, but as complementary. The digital paradigm has made innovation, but also imitation, easier. Among the second mover vantages not to be underestimated today, we ...