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Magazine article
(E&M - 2020/2)
Santoro Pier Luca
Newspapers Searching for New Business Models
From their birth, newspapers have based their existence essentially on the same business model, founded on the sale of copies and advertising. This model, as we know, began to collapse more than a decade ago, and except in some rare cases, mostly abroad, an alternative has not yet been found. According to the data from ADS-Accertamenti Diffusione Stampa, from November 2013 to November 2019, the ...