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Magazine article
(E&M - 2022/1)
Piancatelli Chiara, Massi Marta, Andreina Mandelli
The New Logics and Growth Trajectories of Powered Advertising
The communicative potential offered by new technologies has profoundly modified the marketing tools in the hands of advertisers. “Powered advertising” indicates a new model of advertising based on new digital technologies and data. “Powered advertising” offers significant advantages with respect to traditional advertising strategies, as it offers a means of advertising that is measurable and ...