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Magazine article
(E&M - 2020/4)
Lojacono Gabriella
The World of Luxury is No Longer the Same (Which is Good)
The luxury sector is facing some important strategic challenges: the increase of production volumes and the improvement of profitability; the new management of sales offers; the compromise between exclusiveness and inclusiveness of its products; the difficulty of exceeding expectations when standards are already very high; and the country of origin as a lever for expansion at the international level. ...