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The Compass of Trust for Management
Customer trust is the main driver of the economic performance of a business. This is even more true in digital channels, the have a strong need for trust. To fully grasp the opportunities deriving from new technologies, it is necessary to move towards omnichannel marketing, that places the customer at the center of the business and its channels. This is the way to model the organization, the processes, ...
Advanced Analytics for Managerial Decision
The data-driven economy has emerged in recent years. The digital revolution, the increase of connectivity, and the instant spread of information are revolutionizing the way we operate and work, at the individual, company, and institutional level. There is increasing recognition of the importance of data. The period of emergency we are living through is also pushing us to use quantitative information ...