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Magazine article
(E&M - 2021/3)
Marafioti Elisabetta
The New Overseas Route for Italian Fashion
Although the health emergency has caused a strong drop in exports and interruptions in the supply chain, the strong acceleration of the process of digitalization has allowed for reducing the centrality of distribution channels in the American market, historically the largest barrier for Italian fashion companies interested in approaching the United States.#The principal threat to Italian leadership ...