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How and Why to Defend our Coolness
“Cool” and “coolness” are by definition evasive and liquid concepts. They change as a function of time, geography, aesthetic canons, and transnational or global subcultures. All of these elements tend to give the perception of what is cool an apparently unpredictable dynamism, and thus for decades now have been the subject of specialist analysis aimed at explaining the fundamental components ...
The Supply and Demand of Uniqueness
The need for differentiation and distinction, that in its extreme version reaches what is known as the “need for uniqueness,”[1] has a well-known psychobiological origin, and in that sense can be considered a natural necessity of the human race. However, there is no question that the basic need to feel or appear different, to distinguish oneself, has emerged with increasing intensity in ...
Growing to Preserve Italian Excellences: The Role of Investors
The value of the Italian system Italy is a country with numerous excellent products that stand out for creativity, design, innovation, and the quality of its products and services. These are recognized and admired excellences worldwide, the result of the vision of great entrepreneurs, a culture of work, the pursuit of beauty, and a continuous exploration in inventing valuable products, passed ...