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The New Overseas Route for Italian Fashion
Although the health emergency has caused a strong drop in exports and interruptions in the supply chain, the strong acceleration of the process of digitalization has allowed for reducing the centrality of distribution channels in the American market, historically the largest barrier for Italian fashion companies interested in approaching the United States.#The principal threat to Italian leadership ...
How and Why to Defend our Coolness
“Cool” and “coolness” are by definition evasive and liquid concepts. They change as a function of time, geography, aesthetic canons, and transnational or global subcultures. All of these elements tend to give the perception of what is cool an apparently unpredictable dynamism, and thus for decades now have been the subject of specialist analysis aimed at explaining the fundamental components ...
The Supply and Demand of Uniqueness
The need for differentiation and distinction, that in its extreme version reaches what is known as the “need for uniqueness,”[1] has a well-known psychobiological origin, and in that sense can be considered a natural necessity of the human race. However, there is no question that the basic need to feel or appear different, to distinguish oneself, has emerged with increasing intensity in ...
Cultural Specificity and Quality of Production
The debate on the country-specific nature of management - and thus also on the Italian Way in marketing management, financial management, operations management, and so forth - is controversial.[3] This may be the reason why many structural analyses on Made in Italy production have not been accompanied by a similar number on the "communalities," or at least the invariances, in entrepreneurial and managerial ...
What It Means to Talk about Made in Italy
Much is said about Made in Italy production, but perhaps not enough. Discussions have been ongoing for decades now, referring to aggregate and structural analyses, thus discussing leading sectors (3 F or 4/5 A)[1] and businesses (iconic brands), the structure and dynamics of export markets, the impact on GDP and the contribution to the balance of payments, offshoring and inshoring, and so on. Yet ...