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How and Why to Defend our Coolness
“Cool” and “coolness” are by definition evasive and liquid concepts. They change as a function of time, geography, aesthetic canons, and transnational or global subcultures. All of these elements tend to give the perception of what is cool an apparently unpredictable dynamism, and thus for decades now have been the subject of specialist analysis aimed at explaining the fundamental components ...
Tradition and Innovation for Luxury Boating
Luxury boating is a dynamic and competitive sector and a significant contributor to the economy and image of made in Italy production at the global level. After years of crisis, the recent recovery has been driven by new technological, stylistic, and recreational solutions. In Italy, the sector is strongly characterized by a local, manual, artistic economy that is personalized based on the customer’s ...