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Magazine article
(E&M - 2023/3)
Baro Jessica, Dallocchio Maurizio, Etro Leonardo
Global Players are Shopping for Smaller Businesses
The analysis of key factors influencing the evolution of the luxury sector will focus on the unique characteristics of the described market. This sector is distinguished by its resilience, driven by the exclusive and distinctive nature of its products, customer loyalty, and the global presence of luxury brands (McKinsey & Company, 2020). Value and Key Trends in the Luxury Goods Market The luxury ...