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Short- and Long-Term Metrics: Key Loyalty Indicators That Truly Matter
From a managerial perspective, the issue of loyalty is a critical one for improving business performance (McManus and Guilding, 2008). However, loyalty, as a multidimensional construct that includes attitudes, intentions, and behaviors, is not always easy to measure (Belli et al., 2022). In an attempt to do so, companies refer to parameters such as customer value, purchase frequency, retention, penetration, ...
The TCC Model: Turning Data Into Competitive Advantage
TCC is a company that specializes in creating loyalty programs and innovative marketing solutions to help companies build lasting and meaningful relationships with their customers. With an international presence, the company has been a reference partner for many retailers for over thirty years, combining innovation and operational excellence. TCC's mission is to create value through effective loyalty ...