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Magazine article (E&M - 2025/1) Branca Generoso, Ciacci Andrea, Katris Damien, Rubashkina Yana

The TCC Model: Turning Data Into Competitive Advantage

TCC is a company that specializes in creating loyalty programs and innovative marketing solutions to help companies build lasting and meaningful relationships with their customers. With an international presence, the company has been a reference partner for many retailers for over thirty years, combining innovation and operational excellence. TCC's mission is to create value through effective loyalty ...