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Magazine article
(E&M - 2023/3)
Vigneron Cyrille
Jewelry between Continuity and Transformation
First paradox: What is new and what is not The pandemic crisis has accelerated a trend that was already visible before: the dominant presence of iconic products lines, which have been in the market for years. The Cartier Love or Juste un Clou, Van Cleef Alhambra, Bvlgari B01 or Serpenti, Tiffany T, and others have earned an increasing market share on the global scene. New lines are emerging ...