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Magazine article
(E&M - 2021/3)
Veronesi Vittoria, Pirotti Guia Beatrice, De Angelis Corvi Elena
Successful strategies for the agri-food industry
In the first half of 2020, Italian agri-food exports to the United States totaled more than EUR 2 billion, up 4.5% compared to 2019 and registering a double-digit growth over the corresponding period in 2018. Moreover, the value of food and beverage exports to the United States is expected to increase by around EUR 11 billion by 2023. As revealed by the success of the Mutti and Marchesi Antinori labels, ...