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The Long March from Stonewall to an LGBTQ+ Market
The Italian LGBTQ+ market, that can be estimated at around 93 billion euros per year already in 2016, is characterized by poor research and a small number of active companies. By examining the intersection between the high/low specificity of needs of LGBTQ+ consumers (situations in which orientation/gender identity act respectively as a strong/weak driver of purchasing) and their adaptive/proactive ...
Enemy Number One: Rhetoric
In recent years, the label of Diversity & Inclusion (D&I) is gradually substituting that of Diversity Management, including in managerial practice. The concept of inclusion stresses the importance of recovering the ethical dimension within discourse on diversity, a passage that in the context of the broader reflection on corporate social responsibility, underscores how companies have great responsibility ...