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The Long March from Stonewall to an LGBTQ+ Market
The Italian LGBTQ+ market, that can be estimated at around 93 billion euros per year already in 2016, is characterized by poor research and a small number of active companies. By examining the intersection between the high/low specificity of needs of LGBTQ+ consumers (situations in which orientation/gender identity act respectively as a strong/weak driver of purchasing) and their adaptive/proactive ...
Gender Pay Gap and Corporate Performance
According to the Global Gender Gap Report 2018 published by the World Economic Forum (WEF), the gender gap measured worldwide is 32%, calculated across four thematic dimensions: economic participation and opportunity, educational attainment, health and survival, and political empowerment.The same report highlights how differences in pay negatively impact corporate performance. Furthermore, the pay ...