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Magazine article
(E&M - 2019/2)
Vicari Salvio
Innovation Is Possible, Change Is Necessary
In contemporary competitive scenarios, the intensity of competition has grown tremendously with respect to the past, and innovation is the key to survival. An important part of companies' capacity for long-term success thus depends on knowing how to exploit technological evolution. Technological innovation can be incremental, leading to increasingly refining one's offer to customers in a process of ...