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Digital Transformation: Step-by-step Strategy
To successfully tackle digital transformation, whatever sector they are in, companies cannot limit themselves to taking a few targeted actions, but must rethink the pillars of their business strategy in a context that is (and will be) increasingly digital. To that end, the traditional model of the strategic process must be integrated sector by sector, company by company, with an analysis of the external ...
The Hidden Challenge of Digital Transformation
Digital transformation has brought many challenges to enterprises in the last ten years. The consumerization of information technology has produced a shift from traditional legacy user interfaces and software to the need for consumer-grade, user-friendly interfaces and experiences at work. The proliferation of mobile technologies and the internet of things has expanded boundaries far beyond the physical ...
The Need to Transform Marketing Practices
Sustainability and digital transformation reinforce the central role of value creation, a topic that has been extensively studied in management, highlighting the need for a fundamental reassessment of both the concept of value itself and the strategies on which such value depends. With regard to the first point, in the systemic view, the firm is an enduring institution whose mission can be traced ...
In Management Control the Goal Is to Align Measures and Strategies
Relevance, systemic approach, ability to influence, and ability to generate trust are the four key principles in order to inspire the mission, logics, models, activities, and skills of the Management Planning and Control System (MPCS). Referring to those principles, it is possible to give substance to the concept of "partnership with business," understood as the ability to effectively interface with ...
How Technology Helps Auditors an Companies
Auditing activities require, and will increasingly require, the availability of knowledge and skills that allow for properly analyzing and using data and information obtained thanks to new technologies.#We can expect a significant impact due to technological transformation in terms of efficacy and efficiency of auditing services provided to clients, but that impact will not necessarily take place ...
The New Normal in Marketing
Digital transition, ecological transition, smart working, and smart living are the key elements of the return to the post-pandemic normal. Having success in markets that change so radically and rapidly is not a challenge of little account for the Chief Marketing Officers and Marketing Managers of today. It is necessary to make a significant contribution for a responsible approach to the market and ...
Selling More and Better with Digital Resources
The digital revolution has affected all aspects of business life in recent years. Sales functions are among those affected by these deep changes, and companies have found themselves facing new challenges linked to different phases of their activities. Given the scope of the changes underway, the Commercial Excellence Lab of SDA Bocconi School of Management decided to conduct a study to understand ...